Saturday, June 24, 2017

Congresses & Conferences 21

Published in Congresses & Conferences Written by June 22 2017 0

Medellin’s three public agencies charged with promoting foreign investment, conventions and tourism announced in early June that they’ve developed a strategy to coordinate and boost promotional efforts.

 

The Medellin Convention and Visitors Bureau, the Agencia de Cooperación e Inversión de Medellín y el Área Metropolitana (ACI Medellin) and the Plaza Mayor convention center management jointly announced what they’re calling “articulated strategies for the internationalization of Medellín.”

The scheme initially includes an expanded, joint board of directors and the appointment of Juan Santiago Elejalde Escobar as general manager of Plaza Mayor, Medellin’s main convention center.

“A strategy will be implemented to jointly promote the image of Medellín as a business [oriented] city, [as well as] competitive, innovative, sustainable and with a high quality of life,” according to a joint press statement from the three agencies.

“It was agreed to promote an awareness program on the importance of meeting and event tourism for Medellín, generating talks with all the actors of the service chain, both public and private and regional alliances with other Bureaus and convention centers of other cities to improve the management of the destination and the international positioning.”

The Bureau also touted recent convention successes, including 87 events captured for Medellín in 2016 and another 23 captured in the first months of 2017.

Meanwhile, according to the most recent International Congress and Convention Association (ICCA) annual report, Medellin rose to the top of all major cities throughout the Americas in convention growth over the past 10 years.

According to ICCA figures obtained by Medellin Herald, Medellin rose from just 10 convention events in 2007 to 42 in 2016, or 320% growth.

After Medellin, the top-24 cities in ICCA-measured convention growth in the Americas over the past 10 years were (in descending order): Lima, Panama City, Mexico City, Bogota, Washington DC, Miami, Orlando, Cartagena, San Jose, Montevideo, San Francisco, New York City, Chicago, Boston, Toronto, Santiago de Chile, Seattle, Sao Paulo, Buenos Aires, Montreal, Cancun, Rio de Janeiro and Vancouver.

While Medellin is showing impressive growth, it’s still far behind the world’s top-10 -- Vienna, Seoul, Barcelona, Copenhagen, London, Amsterdam, Paris, Rome, Beijing and Singapore -- in terms of total participants at conventions, according to the ICCA study.

Meanwhile, Plaza Mayor management separately announced June 14 that the city of Medellin approved another COP$1.5 billion (US$500,000) for modernization of facilities at the convention center this year.

Upgrades include creation of a new conference hall in the exhibition area, bathroom improvements, LED lighting installations in the Great Hall, a new audio-video system and new furniture in the VIP zone and the Hall of Conventions.

Published in Congresses & Conferences Written by January 26 2017 0

Medellin-based national textile and fashion industry trade association Inexmoda announced January 26 that the 2017 edition of the just-completed Colombiatex trade show resulted in US$326 million in business deals – up 4% year-on-year.

Published in Congresses & Conferences Written by January 24 2017 0

Plaza Mayor convention center management announced January 20 that they will host more than 600 international and national events in 2017, while recent infrastructure upgrades will help show-off Medellin’s increasingly popular business-tourism opportunities.

Published in Congresses & Conferences Written by December 28 2016 0

Inexmoda -- Colombia’s national textile and fashion-industry trade association -- on December 20 unveiled details on the upcoming “Colombiatex” textile and fashion-trends show in Medellin January 24-26, 2017.

Published in Congresses & Conferences Written by November 18 2016 0

While Colombia’s gold-mining sector historically has too-often suffered from environmental destruction, violence, land invasions, intromission of guerilla/criminal groups and loud protests from non-governmental organizations (NGOs) and citizens, Antioquia is starting to show real progress in socially and environmentally responsible mining.

Published in Congresses & Conferences Written by September 13 2016 0

Medellin’s annual “Expo Agrofuturo” show this month generated US$250 million in business deals and attracted 18,000 visitors – including 1,300 internationals -- to the Plaza Mayor convention center, according to show organizers.

Published in Congresses & Conferences Written by July 29 2016 0

Textile and clothing trade group Inexmoda announced July 28 that the just-concluded Colombiamoda 2016 fashion-and-trade show in Medellin generated some US$399 million in new business deals, up 17% from last year’s edition.

Published in Congresses & Conferences Written by July 08 2016 0

The 27th annual edition of Colombiamoda comes to Medellin’s Plaza Mayor July 26 through 28 in what show organizer Inexmoda describes as the most important clothing-fashion business fair in Latin America.

Published in Congresses & Conferences Written by June 18 2016 0

Medellin’s growing international reputation as a center for high-profile events took another big step forward June 16-17 with some 800 participants at the prestigious World Economic Forum (WEF) 2016 Latin America regional conference.

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SILLETEROS PARADE 2016 by JOHN AND DONNA STORMZAND (click to enlarge)

MEDELLÍN PHOTOS by Gabriel Buitrago (click to enlarge)

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About Medellin Herald

Medellin Herald is a locally produced, English-language news and advisory service uniquely focused upon a more-mature audience of visitors, investors, conference and trade-show attendees, property buyers, expats, retirees, volunteers and nature lovers.

U.S. native Roberto Peckham, who founded Medellin Herald in 2015, has been residing in metro Medellin since 2005 and has traveled regularly and extensively throughout Colombia since 1981.

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